Our content is unique as it is optimised for retail pharmacy. No other provider’s content offers this, usually coming from a doctor focused (and often too medical) perspective. It promotes the role of pharmacy and self-care at every appropriate opportunity and makes clear when a doctor should be consulted. It is also unique in that it is written to drive on-line sales from your shop and products will be embedded into the treatment sections of the condition pages where an OTC product sale presents an opportunity.